A BEGINNER’S GUIDE TO PROMOTE MULTIPLE PRODUCTS ON SOCIAL MEDIA

Social Media is a great option for promoting brands online. It’s easy, personal, and fun. Posting a picture of your product online with using some relevant hashtags can get you a significant amount of traffic. It is one of the easiest way of using social media marketing for your brand.

Let’s see how can you promote multiple products on Social Media

FACEBOOK AND INSTAGRAM

Both of these platforms have a wide variety of promotional choices for multiple products. Some of them are-

Carousel Posts: Have you seen those similar 5 posts with some trending theme and hashtags? Those are known as carousel posts. These posts are made in such a way where more content is inserted in small spaces and a number of similarly themed posts are made together. This is a great option for multiple promotions if you have a wide range of products

Video/GIF: If you think posting 5 different pictures is a big deal for you then why don’t you take the content of those 5 posts and combine them in a single video instead? Although this will take some extra time in processing your audience won’t have to swipe again and again for every post. Facebook has features of long videos but Instagram’s video limit is about 1 minute. However, IGTV the new feature by Instagram can support videos up to an hour.

Slideshow: This is one of the simplest options to promote multiple products together but unfortunately it’s not available on every Social Media platform. However, you can do this on Facebook and Instagram without any hassle. Just select the pictures you want and you can convert them into a slideshow in no time. Quick, easy and effective!

Canvas Ads: These are full screen ads combined with a mixture of text, pictures, videos, etc. They are made in order to enhance the user’s experience but unfortunately it’s only available on mobile. The best thing about Canvas Ads is when a user clicks on the ad; the brand content will cover the whole screen.

Stories: A couple of years back Instagram introduced stories for better user experience and Facebook followed its steps and did the same. You can add hashtags and tag other pages in your stories but it will be on display for mere 24 hours. However, on Instagram you can highlight your stories so that it stays on your profile. But make sure you don’t bombard your audience with lots and lots of stories.

LINKEDIN AND TWITTER

These two platforms have a huge number of active people but they lack promotional options as compared with Facebook and Instagram. They don’t have stories or canvas ads features but they have only videos and carousel posts features. On Twitter, the video limit is only 140 seconds so your concept and its content need to be short and should cover your message in that limit. Nevertheless, LinkedIn has a limit of 10 minutes so your video’s content can enjoy some space. Speaking of the number of images; Twitter only allows 4 images together whereas LinkedIn lets you post 10 images at a time.

WHATSAPP BUSINESS STATUS

Another simple yet outreaching strategy to post about as many products you want is to put them on WhatsApp Business status. If you have your customers on your contact list and you want to promote your products, then this is possibly a great idea.

This is all about how can you promote multiple products on Social Media. There are different types of Social Media platforms. So we have to choose different types of strategy for each platform. If you want to promote your products on Social Media, then call Ideatore Interactive Solutions Pvt Ltd. Our company provides SMO services and SMM services to promote products on social media.

Published by Ideatore Interactive Solutions

Ideatore Interactive Solutions Pvt. Ltd (IISPL) is a Digital Marketing Agency & Web Design & Development Company in Thane, Mumbai.

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